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Sell your house for cash to SmoothSale
Simply enter your details below to get a no-obligation cash offer for your house.
London • Cash house buyer
Sell Your House Fast in London
Tell us about your property and we will come back with a genuine, no-obligation cash offer, typically within 24 hours. Complete in as little as 7 days. No estate agent fees and no chain.
Read what our customers say · Member of the NAPB and The Property Ombudsman
Get your free cash offer for your London property
No obligation. We come back to you within two hours.
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£542,000Average London property price
180–220 daysAverage traditional sale timeline
1 in 4Agreed UK sales fail to complete
Sources: national fall-through rate of 23.7% of agreed sales, TwentyEA, Q1 2026.
The London property market
Selling property in London in 2026
SmoothSale is a cash house buyer based in Leeds that buys residential property in London and across Greater London. We make a genuine cash offer, typically within 24 hours, and you choose the completion date, from as little as seven days. There are no estate agent fees and no chain. We are members of the National Association of Property Buyers and The Property Ombudsman.
London's property market is navigating a period of price adjustment. The average property price sits at approximately £542,000, but values have declined relative to the previous year as elevated mortgage costs weigh on affordability. Flats have been the most affected segment, while terraced houses have shown more resilience. For sellers in many outer London boroughs, the combination of a softening market and a lengthy traditional sale process creates significant financial exposure.
A traditional London sale takes between 180 and 220 days from listing to completion, considerably longer than most of England, due to the complexity of London conveyancing, the prevalence of leasehold arrangements, and the depth of the chain problem in the capital. SmoothSale buys across all London boroughs and postcode areas, with a written offer within 24 hours and a guaranteed completion date that removes chain risk entirely.
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How it works
Sell your London property in three steps
No viewings, no agents, no chain.
01
Tell us about the property
Enter your details above or call us free on 0800 368 8952. We assess the property and come back with a genuine cash offer, typically within 24 hours. You are free to say no.
02
We handle the legal side
We appoint and pay for our own solicitor and work directly with yours, and with your lender, the executor or the other owner where there is one.
03
Complete on your date
You choose a completion date that suits you, from as little as seven days. Funds are transferred directly once the sale completes.
Your options
Three ways to sell quickly in London
The right route depends on how fast you need to sell and what you need to walk away with. Here is an honest comparison.
Sell through an estate agent
Usually the highest price, because the property is exposed to the whole market. The trade-off is time: the average sale in London takes around 180–220 days, you pay agent fees, and around one in four agreed sales nationally fail to complete.
Sell at auction
A fixed date and a firm completion deadline once the hammer falls. The trade-off is that there is no guarantee the reserve price will be met, and you pay auctioneer fees and the cost of preparing a legal pack.
Sell to a cash buyer
A direct offer with no chain, no viewings and no agent fees, and you choose the completion date, from as little as seven days. The trade-off is that the offer is below open market value. We say so before you decide.
Your offer
How we work out your cash offer in London
Every offer is based on the individual property. We look at four things.
- What similar homes have sold forRecent sale prices of comparable properties close to yours.
- Condition and repairsWhat the property needs, from a new kitchen to structural work.
- Tenure and leaseFreehold or leasehold, the length of the lease and any service charge or ground rent.
- Your timescaleHow quickly you want to complete, and anything that affects the legal process.
The offer is confirmed in writing, there is no fee to ask, and you are free to say no.
What we buy
Property we buy in London
London and Greater London have a varied housing stock, including flats and maisonettes, converted period houses, terraces and outer-London semi-detached homes, with many properties held on a lease. We buy all of these.
- HousesTerraced, semi-detached and detached, in any condition.
- Flats and apartmentsFreehold and leasehold, including short leases and service charge disputes.
- Inherited propertySold as seen, with the executor or the estate solicitor.
- Properties that need workStructural issues, damp, subsidence, fire damage or a property left empty for a long time.
- Hard to mortgageProperties that high street lenders will not lend on.
- Vacant landlord propertyRental property that is empty. We buy with vacant possession only.
Compare your options
SmoothSale vs a traditional sale in London
A cash buyer will offer below the open market value. That is the trade-off for speed, certainty and no selling costs. Here is how the two routes compare.
| Comparison point | Traditional sale | SmoothSale |
|---|---|---|
| Time to complete | Around 180–220 days | As little as 7 days |
| Risk of the sale failing | Around 1 in 4 agreed sales fail to complete | No chain and no buyer mortgage to fall through |
| Estate agent fees | Typically 1% to 3% of the sale price | None |
| Legal costs | Paid by the seller | We pay for our own solicitor |
| Holding costs | Ongoing until the sale completes | End at completion, on a date you choose |
| Viewings | Yes | No |
Want to know what your property could realistically be worth as a cash sale?
Use the property calculator
Use our property calculator to get an estimate in under a minute, based on your property type, condition and local market data.
Where we buy
Areas we buy in across Greater London
We buy across all of Greater London, including all 32 boroughs and the City of London, from inner city areas to outer boroughs across East, South, West and North London.
- Croydon
- Lewisham
- Greenwich
- Newham
- Barking
- Enfield
- Haringey
- Walthamstow
- Ilford
- Romford
- Bromley
- Sutton
- Kingston
- Hounslow
- Ealing
- Brent
- Harrow
- Barnet
- Hackney
- Tower Hamlets
- Southwark
- Lambeth
- Wandsworth
Postcodes we cover: E, EC, N, NW, SE, SW, W and WC, plus the outer London areas CR, BR, RM, IG, EN, HA, UB, TW, KT and SM. If your property is not in one of the areas listed, ask us anyway.
Who we help
Why London sellers choose SmoothSale
People sell to a cash buyer for many different reasons. These are the most common. If yours is not here, tell us anyway.
- Need a fast saleA direct buyer with no chain, so the sale does not depend on anyone else.
- Inherited a propertySold as seen, with no need to clear the house. We work with the executor and the estate solicitor.
- Divorce or separationOne buyer who deals with each owner separately and works with both solicitors.
- Selling before repossessionWe work with your lender and solicitor and move to your timetable. We cannot stop legal proceedings.
- A sale that fell throughBuyer pulled out or the chain collapsed? A cash buyer removes the mortgage and the chain.
- A property that needs workTired, damaged or hard to mortgage. We look at the property as it stands.
- LandlordsSelling a rental property that is vacant. We buy with vacant possession only.
- Moving or a life changeRelocating for work or family and want certainty on the date.
- Something elseEvery sale is different. Tell us yours and we will say honestly whether we can help.
If you are worried about mortgage payments, free debt advice is available from StepChange and National Debtline.
Ready to move forward?
Get a cash offer for your London property
No obligation and no pressure. We will come back to you within two hours.
Get a Cash Offer Call 0800 368 8952Free to ask. You are free to say no.
Customer reviews
Read what our customers say
Recent reviews, in their own words.
★★★★★
“Having recently been bereaved I was looking for a quick option to sell the house … SmoothSale came up trumps … exactly what I needed, personable and unrehearsed, unlike the others. … They were efficient, kept me well informed, communicating well and looked at ALL the options open to me, not just the one I thought I needed.”
Penny
★★★★★
“Following previous poor experiences with aggressive sales tactics from other companies I entered into conversations with SmoothSale with high levels of anxiety around my house sale. From the moment I had my initial call, my concerns were alleviated. … There were no surprises throughout the entire process.”
Ashley Jacobs
★★★★★
“I needed to sell my property quickly as I was moving for work, and I really wanted certainty rather than risking a long chain or the sale falling through. … They understood my situation, kept things moving and managed to complete the sale quickly, which took a lot of stress away at an already busy time.”
Matt Hamill
Guides
Guides for your situation
Is this cash house buyer genuine?How to check any cash buyer before you speak to them.
How to sell your house in a divorceWhat has to be agreed, and who decides what.
How to sell an inherited propertyProbate, executors and timing explained.
How to stop the repossession of a houseYour options and who can help.
Other locations
Nearby areas we also buy in
Every location
Everywhere else we buy
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Common questions
Frequently asked questions about selling property in London
How quickly can you buy my London property?
We can complete in as little as seven days from the point you accept our offer. We cover all 32 London boroughs and the City of London.
Which areas of London do you buy in?
We buy across all of Greater London, all 32 boroughs and the City of London. This includes outer East London (Barking, Newham, Ilford, Romford), South London (Croydon, Lewisham, Greenwich, Bromley), West London (Hounslow, Ealing, Brent), North London (Enfield, Haringey, Barnet) and inner city areas.
Do you buy leasehold flats in London?
Yes. We buy all residential property types including leasehold flats and apartments, regardless of lease length. Short leases and high service charge situations are all considered.
Are you a genuine cash buyer in London?
Yes. SmoothSale buys with its own direct funds. We are a member of the National Association of Property Buyers and registered with The Property Ombudsman. Our solicitor can provide written proof of funds at any stage.
How do you decide the offer?
We look at the property, its condition and what similar homes are selling for, then make you a genuine cash offer. Because we buy directly, the offer does not depend on a mortgage, a survey or a chain. You are free to say no, and it costs you nothing to ask.
Do I have to pay any fees?
There is no estate agent fee, because there is no estate agent. We appoint and pay for our own solicitor. You are free to use a solicitor of your choice for your side of the sale.
What types of property do you buy in London?
We buy all residential property types, including terraced, semi-detached and detached houses, flats, apartments, new builds and properties with structural issues, short leases or that have been empty for an extended period. We buy with vacant possession only.
Can you help if my lender is involved or the property is up for repossession?
We can make a cash offer and work with your lender and solicitor, and we move to your timetable. Your lender needs to be told about any sale. We cannot stop legal proceedings, and we cannot promise a particular outcome.
Do you buy tenanted property in London?
We buy with vacant possession only, so the property must be empty on completion. If you are a landlord, tell us when your tenants are due to leave and we will take it from there.
What happens if my buyer pulls out?
If your sale has fallen through, a cash buyer can replace the buyer and the chain. We do not need a mortgage, so there is no lender to withdraw. Tell us where the sale stands and we will say honestly whether we can step in.
Am I obliged to accept your offer?
No. The offer is free and carries no obligation. You can take your time, get independent advice and say no at any point before contracts are exchanged.
How can I check that SmoothSale is legitimate?
SmoothSale is a trading name of PLH Capital Limited, company number 13115021, which you can check on Companies House. We are a member of the National Association of Property Buyers and The Property Ombudsman, and our reviews are on Trustpilot. Check these details with any buyer before you sign anything or pay anything upfront.
Do you have an office in London?
Our office is in Leeds. We deal with sellers across Greater London by phone and online, and you can call us free on 0800 368 8952.
Sell your house for cash to SmoothSale
Simply enter your details below to get a no-obligation cash offer for your house.
